Brookfield Drinks is keen to capitalise on the growing popularity of the 660ml single bottle format, so have developed a new bottle with the brand owner [Super Bock Group] for sale in the UK market. The 660ml SKU has already been listed nationally in Tesco as well as in a number of key wholesalers, with ongoing discussions taking place with many other leading retailers, in various trade channels.

Nigel McNally, Managing Director of Brookfield Drinks added “The Super Bock 660ml bottle will be become a significant player in the market. Portugal is very aspirational with Lisbon and Porto being two of the most popular short haul destinations for UK drinkers. Super Bock, Portugals no.1. selling beer offers a taste of Portugal and the 660ml variant offers a great way of sharing that experience”.

Super Bock is enjoyed in over 50 countries worldwide and has a hugely loyal consumer base. Its superior quality and excellent taste profile is recognised by industry governing bodies worldwide, with the lager receiving 33 consecutive gold medals from the Monde Selection Quality; the only lager to have achieved this accolade to date.

Super Bock is a great addition for retailers looking to capitalise on the popularity of premium world beer, especially over the summer months. With the world cup bringing an additional sales opportunity, retailers should ensure their range offers maximum appeal to drive impulse and repeat purchases. This bottle format offers shoppers additional value for money, is a great share size and a good accompaniment when dining. This pack format is a key part of the UK volume driving strategy and is forecast to become a key product in the category.