The best-selling Portuguese beer in the world has launched a free pint promotion to drive on-trade consumer demand and support stockists throughout the UK. The promotion entitles promotional card holders to a free pint when the card is full of stamps that can be obtained from the bar staff. Each Super Bock pint purchased entitles the bearer to a stamp. 6 stamps are required in order to complete the card and for the holder to be eligible to collect their free pint. Super Bock lager is the perfect summer serve to accompany sporting events, particularly the UEFA Nations League finals being held in Portugal this year.
The outlet will be given a free 30L keg on their first order which can be used to fulfil the free pint promotion. Each install will receive a POS kit that has been designed to build brand awareness of Super Bock and will drive initial trial where displayed. There is a choice of two designer fonts or t-bar lenses, and designer glassware readily available.
Deighton Ridge, Commercial Director at Super Bock distributor Brookfield Drinks said ‘Super Bock Draught is now available nationwide through our wholesale partners. The brand is the perfect solution for bars looking to capitalise on the lager premiumisation trend where customers are demanding a better drinking experience. Super Bock is brewed in Porto to very high standards and has won 33 consecutive gold medals from Monde Selection International Quality Institute so certainly meets that expectation.
For trade enquiries email: trade@brookfielddrinks.co.uk or call: 01234 783034