Heritage beer brand targets international millennial drinkers with ‘Brewed for the Bold’ positioning https://www.youtube.com/watch?v=eHeg1vXtF5I&t=1s Iconic Sottish beer, Kestrel lager unveiled a brand new 40 sec TV commercial to continue the rejuvenation of the brand and support sales growth in both the UK and export markets around the world. ‘Brewed for the Bold’ airs initially across [...]
Heritage lager brand drives export markets around record breaking car challenge Iconic Scottish beer, Kestrel have announced a major international marketing push built around a new globally-distributed TV documentary series which tells the story of The Flying Kestrel, the company’s miraculous transformation of an abandoned 1930s Riley Kestrel car into a land speed record breaker. To [...]
It's a relatively simple equation. If drinkers consume the same number of alcoholic units (within the CMO guidelines) from stronger abv canned beers and ciders vs lower abv canned beers and ciders, then the negative impact on the environment is less. Switching from drinking two cans of 4% abv lager to one can of 8% abv lager for example, will reduce waste, raw material use and pollution, by as much as half.
The continual focus on lowering abv of beers and ciders and the penalisation of higher strength products is having unintended consequences at the expense of the environment; increasing waste, congestion and pollution.
Diamond Cider donates IT equipment to this worthwhile charitable cause.
Consumers can obtain a collectors card, which entitles them to a free pint of Super Bock lager when the card is full.
Kestrel Super Premium Lager has a new look, which includes an updated central roundel.
The Super Bock 660ml NRB format has most recently been listed in 400 Morrisons stores nationally, which joins the Sainsbury's multiple grocer listing and many wholesale listings throughout the UK.