It's a relatively simple equation. If drinkers consume the same number of alcoholic units (within the CMO guidelines) from stronger abv canned beers and ciders vs lower abv canned beers and ciders, then the negative impact on the environment is less. Switching from drinking two cans of 4% abv lager to one can of 8% abv lager for example, will reduce waste, raw material use and pollution, by as much as half.
The continual focus on lowering abv of beers and ciders and the penalisation of higher strength products is having unintended consequences at the expense of the environment; increasing waste, congestion and pollution.
Diamond Cider donates IT equipment to this worthwhile charitable cause.
Consumers can obtain a collectors card, which entitles them to a free pint of Super Bock lager when the card is full.
Kestrel Super Premium Lager has a new look, which includes an updated central roundel.
The Super Bock 660ml NRB format has most recently been listed in 400 Morrisons stores nationally, which joins the Sainsbury's multiple grocer listing and many wholesale listings throughout the UK.
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Brookfield Drinks have developed a new 660ml bottle format of Super Bock 5% lager, with brand owners Super Bock Group
We are delighted to announce that Super Bock 4x330ml NRB, is now available nationally from larger Sainsbury's superstores and online. Superbock is the best-selling Portuguese beer in the world and has already achieved significant listings with many UK multiple grocers and wholesalers. It is a genuine imported premium world lager, brewed in Portugal, and is seeing rapid UK sales value [...]
Lionheart Artisan Premium Ale launched before Christmas to wide acclaim. Lionheart is a classic English ale with a deliciously daring approach: it features Sweet Gale, which was used in mediaeval times to flavour beer, adding a tangy bitterness that has attracted favourable comments from appreciative drinkers. Currently available in 500ml bottles, plans are already afoot to make the beer [...]
