We are a virtual company specialising the in sales and marketing of alcoholic drinks in the UK off-trade and on-trade markets. Headed by Nigel McNally, the team has over 50 years’ sales and marketing experience within the FMCG, hospitality and beverage industries. Our brands fulfil the needs of consumers and trade, offering differentiation from competitors’ products. Our purpose is to nurture and develop these brands into key players within the market. Our portfolio consists of a variety of brands across beer and cider, although we are always on the lookout for new and innovative brands across all alcoholic and soft drink categories.
We have an established distribution network and are always looking to add new distribution points throughout wholesale, grocer, and discounter channels. Our high professional standards, service excellence and leading product portfolio make us a key BWS supplier. Our virtual status allows us to offer flexibility and source cost-effective production solutions.
Our first accomplishment came with the acclaimed relaunch and repositioning of the Kestrel Lager Beer brand. This was swiftly followed by the acquisition and successful relaunches of the Diamond and Star cider brands. These brands have also been extended, with new variants recently being introduced to market. We are developing NPD initiatives which will see innovative product concepts brought to market.