Crabbie’s Alcoholic Ginger Beer
Brookfield Drinks owns Crabbie’s Alcoholic Ginger Beer, the world’s most recognisable alcoholic ginger beer brand. With a heritage dating back to Edinburgh in 1801, Crabbie’s has built a distinctive identity around craftsmanship, flavour and its unmistakable ginger character, with distribution across the UK and international markets.
At the heart of Crabbie’s is its unique six-week ginger-steeping process. Carefully selected ginger is steeped for six weeks to extract its natural flavour and character, creating the distinctive taste that has become synonymous with the brand. This time-honoured process remains central to what makes Crabbie’s a truly crafted alcoholic ginger beer.
The Crabbie’s portfolio includes Original Alcoholic Ginger Beer alongside Raspberry and Blood Orange variants, as well as Crabbie’s Alcoholic Ginger Wine. The range provides consumers with a flavour-led alternative within the growing fruit and flavoured beer category and can be enjoyed served chilled over ice or as part of a mixed drink or cocktail.
Following Brookfield Drinks’ acquisition of the brand in 2026, Crabbie’s has become a core part of our portfolio. We are committed to continuing to grow the brand through increased investment across marketing, sales and new product development, while remaining true to the heritage and craftsmanship that have defined Crabbie’s for more than 200 years.
Our ambition is to further strengthen Crabbie’s presence across the UK while continuing to develop the brand internationally, introducing its distinctive taste and heritage to new consumers and markets around the world.
